Blogs

At estuna, we believe that true style is not only about how you look — but also about how your choices impact the world. This World Environment Day, we are proud to reflect on our journey from cotton farms to premium T-shirts and tote bags, and our unwavering commitment to sustainability and social responsibility.🌱 From Earth to Elegance: Our Eco-Friendly Journey Our story begins where it should — in nature. The cotton used in our products is carefully sourced, with deep respect for the farmers and the environment. Every step we take — from cultivation to ginning, spinning, knitting, and tailoring — is done with sustainability as our compass.We ensure:Minimal water wasteResponsible dyeing techniquesReduced energy usageLower carbon footprintRecyclable and biodegradable packagingBy combining age-old agricultural wisdom with modern eco-friendly processes, estuna stands for fashion that doesn’t cost the Earth.🤝 Social Responsibility Woven InSustainability is not just environmental — it's social.estuna works closely with local communities, students, and artisans to empower the next generation and provide opportunities. Our Student-Industry Interface Program collaborates with colleges across disciplines, bringing fresh ideas into real-world textile production. This initiative nurtures skills, celebrates creativity, and ensures that our brand grows hand-in-hand with the people around us.Through fair wages, ethical labor practices, and educational collaborations, we aim to build a better future for every hand involved in making our garments.🌿 Why World Environment Day Matters to UsWorld Environment Day is more than a date — it’s a reminder.A reminder that every T-shirt matters. A reminder that every choice — material, process, packaging — can make a difference. A reminder that fashion can be both beautiful and responsible.At estuna, we are proud to say that our commitment is not just seasonal. It’s sewn into our DNA.💚 Join Us in Making a DifferenceWhen you wear estuna, you’re not just wearing a product — you’re wearing a purpose. You’re supporting:✔️ Conscious cotton farming ✔️ Responsible manufacturing ✔️ Community-driven collaborations ✔️ A vision for a greener futureLet this World Environment Day be a chance for all of us to reflect, renew, and recommit — to protecting our planet through the power of mindful choices.estuna – The Most Softest Hug on Earth. Premium in Every Thread. Gentle on Nature. Strong on Responsibility.

To the women who define grace, strength and unconditional love —Today, we celebrate you — the original creators, caretakers and silent warriors.Just like our softest T-shirts, your warmth comforts us, your care wraps around us and your strength holds us together.You are our first home, our forever hug and our endless inspiration.This Mother’s Day, estuna honours every mother and mother figure — for the love they give, the values they build and the stories they shape.Happy Mother’s Day. You are premium in every thread.#HappyMothersDay #TheMostSoftestHugOnEarth #PremiumInEveryThread #WithLoveFromestuna

Behind every ultra-soft T-shirt and every finely stitched tote bag lies a story that often goes untold — the story of hands that rise with the sun and rest only after the last thread is in place.This May Day, estuna pays tribute to the weavers, cotton farmers, spinners, dyers, knitters, tailors and all the invisible yet indispensable hands that bring our premium products to life.From the rustling cotton fields of Tamil Nadu to the gentle hum of knitting machines in our workshop, every product we create is a celebration of human effort, resilience and pride.We don’t just make clothing — we carry forward legacies, honour craftsmanship and stitch together dreams. Today, we pause to say: Thank you.To those who make softness feel like strength — Happy May Day.#WovenByHands #PremiumInEveryThread #EstunaHonoursLabour #TheMostSoftestHugOnEarth

On Saturday, 19th April 2025, estuna had the pleasure of setting up a stall at Emami Tejomaya Apartment, OMR, Egattur, Chennai – and what an amazing experience it was!From the moment we opened our stall, the response was overwhelmingly positive. Residents and visitors alike were drawn to our collection, especially our premium T-shirts made with India’s first compact cotton fabric. We heard consistent praise for our:Super-soft feel – "It’s like wearing a hug!"Outstanding stitching quality – designed to last and look good.Unique, high-definition printing – bold, stylish, and fade-resistant.Modern fits and thoughtful designs – crafted to suit every personality.It was heartwarming to see so many people take a genuine interest in our brand. The buzz around the stall grew quickly, and estuna caught the attention of shoppers of all ages. Many expressed how refreshing it was to see a brand that puts quality, comfort, and conscious design first.We are deeply thankful to the Emami Tejomaya community for the warm welcome and support. Your encouraging feedback motivates us to keep innovating and delivering premium products that feel as good as they look.Stay tuned – we’re just getting started! More events, more stories, and more softness coming your way!Visit us at www.estuna.in to explore our full range.

From Seed to Softness: The Journey of Cotton At estuna, every T-shirt begins with a humble cotton seed. But what transforms this simple seed into "The Most Softest Hug on Earth" is a journey rooted in nature, nurtured by science and elevated by craftsmanship. We invite you to witness the fascinating path of cotton – from cultivation to the premium apparel you love – through our short documentary:Watch the journey on YouTube https://youtu.be/Zd8Roc2zcIU?si=q0IsVUUHEtbtTMEPCultivated with Care Our story begins in the sunlit cotton fields of India, where farmers sow high-quality cotton seeds. With meticulous care and sustainable farming practices, these seeds bloom into cotton bolls – the purest form of softness nature can offer.Harvested by Hand, Handled with Precision Once matured, the cotton is hand-picked to preserve its integrity and softness. It's then sent to modern ginning facilities where seeds are separated from fiber, ensuring the raw material remains uncompromised in quality.Spun for Strength, Knitted for Comfort After ginning, the cotton is spun into fine yarns, tested for durability and smoothness. These yarns are then knitted into fabric designed to breathe, stretch, and last – forming the base of every estuna T-shirt.Crafted with Purpose At estuna, we go beyond softness. Our manufacturing process includes rigorous quality checks – from color fastness to tear resistance – ensuring that each T-shirt isn't just soft, but Premium in every thread.Worn with Pride The final result? A T-shirt that doesn’t just look good or feel good – it tells a story. A story of nature, people, and passion. When you wear estuna, you wear the journey.A heartfelt thank you to TNAU Agritech Portal !We’re excited to share the incredible journey of cotton – from humble seed to the softest fabric on earth, now live on our blog at www.estuna.inTo enrich this educational experience, we’ve featured an insightful video from the TNAU Agritech Portal on our blog. A heartfelt thank you to TNAU for providing such valuable content that helps us showcase the beauty and science behind cotton cultivation. Dive in and discover how every estuna T-shirt begins its life in the soil and ends in your wardrobe – with premium quality stitched in every step.#estunastore #estuna #softesthug #premium #FromSeedToSoftness #TNAU #CottonJourney #SustainableFashion #BehindTheThreads

Happy Tamil New Year from estuna!May this Puthandu bring you new beginnings, endless joy, and the softest moments ever. Just like our premium cotton – may your year be light, pure, and full of comfort.Let’s welcome the new year with style, tradition, and the softest hug on earth. Thank you for being a part of the estuna family.#estunastore #estuna #softesthug #premium #TamilNewYear #PuthanduVazhthukal #NewBeginnings #ChennaiStyle

Grand Square Mall, Velachery, Chennai 5th April, SaturdayPure Cotton. Pure Comfort. Pure Wow – Delivered! Thank you, Chennai! Our first-ever pop-up event was a blast, and the love you showed us was truly heartwarming. From soft tees to stylish tote bags, estuna made its mark – and every customer walked away with a smile. The feedback? All positive. Everyone loved the unmatched comfort of India’s First Softest Fabric.This is just the beginning – the softest hug on earth is coming your way, bigger and better!Stay tuned, stay premium. #estunastore #estuna #softesthug #premium #GrandSquareMall #Velachery #ChennaiEvents #ThankYouChennai #TshirtSale #ToteBagLove

May Your Days Be Blessed & Your Style Be SoftThis holy month, may your heart be full of peace, your soul with light, and your wardrobe with comfort. Celebrate the spirit of giving, reflection, and love wrapped in the softest hug on earth – from all of us at estuna. Wishing you joy, prosperity, and premium comfort this Ramzan. #estunastore #estuna #softesthug #premium #RamzanMubarak #Ramadan2025 #FestivalOfFaith

Wishing You New Beginnings Wrapped in SoftnessAs we welcome the vibrant festival of Ugadi, may your life be filled with fresh starts, joyful moments, and endless comfort – just like the softness in every estuna thread. Celebrate the spirit of renewal and tradition in style with our premium collection.Here’s to a year as fresh as new cotton and as bright as your smile! #estunastore #estuna #softesthug #premium #Ugadi2025 #FestivalOfBeginnings

The Most Softest Hug on Earth: A Comfort Revolution with estunaAt estuna, we believe that a T-shirt isn’t just a piece of clothing—it’s an experience. When you wear an estuna T-shirt, you’re wrapped in "The Most Softest Hug on Earth." Every thread is woven with premium craftsmanship, bringing you a comfort revolution like never before. But what makes our T-shirts so special? Let’s take a deep dive into the journey of our products—from cotton fields to your wardrobe.1. What is Cotton?Cotton is a natural fiber that has been used for centuries to create soft, breathable, and durable fabrics. It is derived from the fluffy fibers of the cotton plant (Gossypium), which thrive in warm climates. Cotton’s ability to absorb moisture and regulate temperature makes it the perfect material for premium T-shirts like those from estuna.2. How is Cotton Cultivated?Cotton cultivation begins with carefully selected seeds, planted in fertile soil under optimal weather conditions. The process includes:Sowing: Cotton seeds are planted in well-prepared fields.Growth & Blooming: The plants grow into shrubs, eventually producing cotton bolls (fluffy fiber-filled pods).Harvesting: Once matured, the cotton bolls are picked—either manually or using machines—to be processed further.At estuna, we ensure that the cotton used in our T-shirts is ethically sourced and cultivated with minimal environmental impact.3. What is the Ginning Process?After harvesting, cotton bolls contain seeds and debris that must be removed. The ginning process involves:Separating fibers from seeds using modern ginning machines.Cleaning the fibers to remove impurities like dust, leaves, and small stems.Packing the cleaned fibers into bales, which are then sent to spinning mills.This process is crucial in maintaining the softness and purity of the cotton that goes into making estuna’s premium fabrics.4. What Are Spinning Mills?Spinning mills are where raw cotton fibers are transformed into fine yarns. The process includes:Blowroom: Cotton bales are opened and cleaned.Carding: Fibers are aligned to form slivers.Drawing & Combing: Fibers are further refined to create stronger, finer threads.Spinning: The fibers are twisted into yarns of different thicknesses.For estuna’s ultra-soft T-shirts, we use only the finest combed and ring-spun cotton yarn, ensuring the smoothest and softest feel against your skin.5. What is the Knitting Process?Knitting transforms yarn into fabric through interlocking loops. There are two main types of knitting:Weft Knitting (Single Jersey, Rib, Interlock): This method is used for lightweight, stretchable T-shirt fabrics.Warp Knitting: Used for stronger, less stretchable fabrics.estuna’s T-shirts are crafted using the finest Single Jersey knitting, known for its breathability and incredible softness.6. What Are the Dyeing Processes for Knitted Fabric?After knitting, the fabric undergoes dyeing to achieve rich, vibrant colors. The process includes:Pre-treatment: Washing and bleaching the fabric to remove natural oils.Dyeing: Submerging the fabric in eco-friendly dyes that bond with the cotton fibers.Finishing: Setting the color through heat and chemical processes to ensure long-lasting vibrancy.At estuna, we use sustainable dyeing techniques to maintain color depth while being environmentally responsible.7. What Are the Printing Methods for T-shirts?For custom and graphic designs, various printing techniques are used:Screen Printing: Best for bold, long-lasting prints.Direct-to-Garment (DTG) Printing: Used for intricate designs with multiple colors.Heat Transfer Printing: Ideal for vibrant, high-detail prints.Embroidery: For premium textured logos or patterns.At estuna, we ensure that all prints are fade-resistant, durable, and eco-friendly, adding a stylish touch to our premium T-shirts.8. What is the Next Process for T-shirt Production?After dyeing, the fabric is ready for T-shirt manufacturing:Fabric Cutting: Patterns are cut according to size specifications.Sewing: Different pieces (front, back, sleeves) are stitched together using high-quality seams for durability.Quality Checking: Each T-shirt is inspected for defects to ensure premium quality.Softening & Pre-washing: To enhance the super-soft feel before packaging.This meticulous process guarantees that estuna T-shirts live up to their reputation of being "The Most Softest Hug on Earth."Why estuna? Premium in Every Thread.From carefully cultivated cotton to precision-crafted garments, estuna T-shirts redefine comfort and luxury. Each step of our process is dedicated to bringing you a superior wearing experience—one that embodies our tagline:✔ The Most Softest Hug on Earth – Indulge in cloud-like comfort. ✔ Premium in Every Thread – Experience unmatched quality. ✔ A Comfort Revolution – Redefining how a T-shirt should feel.Discover estuna today and embrace the future of premium comfort!➡️ Shop Now at www.estuna.in

estuna – The Most Softest Hug on EarthAt estuna, we don’t just create clothing—we craft an experience of pure comfort and premium quality. Our journey began with a simple vision: to redefine softness, luxury, and durability in fashion. Every product we make is a reflection of our dedication to excellence, ensuring that you don’t just wear estuna—you feel it.Premium in Every ThreadOur products are designed with an unwavering commitment to quality. Using finest, traceable yarns and advanced craftsmanship, we ensure that each piece embodies:✔ Unparalleled Softness – A gentle, cloud-like touch that wraps you in comfort. ✔ Superior Durability – Fabrics tested for tear strength, color fastness, and long-lasting wear. ✔ Sustainable & Thoughtful Design – Because true luxury is also kind to the planet.Discover the estuna CollectionT-Shirts for EveryoneWhether it’s a classic fit for men, stylish cuts for women, or adorable designs for kids, our T-shirts offer the perfect balance of softness, breathability, and durability.Special Women’s T-ShirtsDesigned with elegance and comfort in mind, our exclusive women’s T-shirt line brings a luxuriously soft touch with flattering fits, making them an everyday essential.Night Pants for Girls & Women (Coming Soon!)Drift into pure relaxation with our ultra-soft night pants, designed for unmatched comfort and breathability—perfect for a restful sleep or lounging in style.Coming Soon: Even More ComfortWe’re expanding our collection! Stay tuned for:✨ Kid’s T-Shirts – Soft, durable, and perfect for all-day play. ✨ Boy’s & Girl’s T-Shirts – Trendy, breathable, and designed for everyday comfort. ✨ Night Pants for Girls & Women – The perfect balance of style and coziness.Experience the Softest Hug on EarthAt estuna, we believe comfort should never be compromised. Whether you're dressing for the day or winding down at night, our collection ensures that every thread is premium, and every touch feels like a hug.💙 Experience true softness. Shop now at www.estuna.in

estuna – Redefining Softness and Premium QualityAt estuna, we believe comfort isn’t just a feature—it’s a feeling. Founded by five passionate individuals, our brand is built on the philosophy of uncompromising excellence, ensuring that every product we create delivers unmatched softness and premium quality.The estuna Promise: Where Luxury Meets ComfortOur commitment to quality is guided by two core principles:✅ "The Most Softest Hug on Earth" – Our T-shirts and tote bags are crafted to provide an ultra-soft, cloud-like embrace, redefining everyday comfort.✅ "Premium in Every Thread" – We meticulously source the finest, traceable yarns to ensure that every piece is crafted with exceptional precision and superior materials.Quality That Speaks for ItselfAt estuna, premium isn’t just a word—it’s a standard we uphold through rigorous testing and craftsmanship. Every fabric undergoes:✔ Color Fastness Tests – To ensure lasting vibrancy, even after multiple washes. ✔ Tear Strength & Durability Checks – Because comfort should never compromise longevity. ✔ Softness & Comfort Assessments – So every piece feels as good as it looks.We take pride in never compromising on quality, ensuring that every estuna product stands out for its luxurious feel and long-lasting appeal.Shop Premium, Feel PremiumOur collection of T-shirts, tote bags, and premium essentials is designed not just to look great but to feel extraordinary. Elevate your wardrobe with pieces that offer a perfect blend of style, softness, and sustainability.🌿 Experience the difference. Shop now at www.estuna.in and indulge in premium comfort.This version keeps the message clear, engaging, and inviting while enhancing its appeal. Let me know if you'd like any tweaks! 😊

Launching stall Offer

🌸 Hey Tulive Dakshin !✨ Premium in every thread, the softest hug on Earth. ✨🛍️ Exclusive Launch Stall – Up to 50% OFF! 🛍️👕 Linen Shirts for Men👕 Supersoft T-Shirts for Men & Women👜 Trendy Tote Bags📅 Date: March 16, 2025⏰ Time: 3 PM – 9 PM📍 Venue: Near Clubhouse, Tulive Dakshin ApartmentsCome, feel the comfort, and celebrate the festival of colors with style! 🎨👕Visit us at: www.estuna.in

🌸 Celebrate Holi with estuna! 🌸✨ Premium in every thread, the softest hug on Earth. ✨🛍️ Exclusive Launch Stall – Up to 50% OFF! 🛍️👕 Linen Shirts for Men👕 Supersoft T-Shirts for Men & Women👜 Trendy Tote Bags📅 Date: March 13, 2025⏰ Time: 4 PM – 9 PM📍 Venue: Near Clubhouse, Santorini ApartmentsCome, feel the comfort, and celebrate the festival of colors with style! 🎨👕Visit us at: www.estuna.in