Why Choose estuna

by: Srinivasan L., March 24, 2025

Why Choose estuna

The Most Softest Hug on Earth: A Comfort Revolution with estuna

At estuna, we believe that a T-shirt isn’t just a piece of clothing—it’s an experience. When you wear an estuna T-shirt, you’re wrapped in "The Most Softest Hug on Earth." Every thread is woven with premium craftsmanship, bringing you a comfort revolution like never before. But what makes our T-shirts so special? Let’s take a deep dive into the journey of our products—from cotton fields to your wardrobe.

1. What is Cotton?

Cotton is a natural fiber that has been used for centuries to create soft, breathable, and durable fabrics. It is derived from the fluffy fibers of the cotton plant (Gossypium), which thrive in warm climates. Cotton’s ability to absorb moisture and regulate temperature makes it the perfect material for premium T-shirts like those from estuna.

2. How is Cotton Cultivated?

Cotton cultivation begins with carefully selected seeds, planted in fertile soil under optimal weather conditions. The process includes:

  1. Sowing: Cotton seeds are planted in well-prepared fields.
  2. Growth & Blooming: The plants grow into shrubs, eventually producing cotton bolls (fluffy fiber-filled pods).
  3. Harvesting: Once matured, the cotton bolls are picked—either manually or using machines—to be processed further.

At estuna, we ensure that the cotton used in our T-shirts is ethically sourced and cultivated with minimal environmental impact.

3. What is the Ginning Process?

After harvesting, cotton bolls contain seeds and debris that must be removed. The ginning process involves:

  1. Separating fibers from seeds using modern ginning machines.
  2. Cleaning the fibers to remove impurities like dust, leaves, and small stems.
  3. Packing the cleaned fibers into bales, which are then sent to spinning mills.

This process is crucial in maintaining the softness and purity of the cotton that goes into making estuna’s premium fabrics.

4. What Are Spinning Mills?

Spinning mills are where raw cotton fibers are transformed into fine yarns. The process includes:

  1. Blowroom: Cotton bales are opened and cleaned.
  2. Carding: Fibers are aligned to form slivers.
  3. Drawing & Combing: Fibers are further refined to create stronger, finer threads.
  4. Spinning: The fibers are twisted into yarns of different thicknesses.

For estuna’s ultra-soft T-shirts, we use only the finest combed and ring-spun cotton yarn, ensuring the smoothest and softest feel against your skin.

5. What is the Knitting Process?

Knitting transforms yarn into fabric through interlocking loops. There are two main types of knitting:

  1. Weft Knitting (Single Jersey, Rib, Interlock): This method is used for lightweight, stretchable T-shirt fabrics.
  2. Warp Knitting: Used for stronger, less stretchable fabrics.

estuna’s T-shirts are crafted using the finest Single Jersey knitting, known for its breathability and incredible softness.

6. What Are the Dyeing Processes for Knitted Fabric?

After knitting, the fabric undergoes dyeing to achieve rich, vibrant colors. The process includes:

  1. Pre-treatment: Washing and bleaching the fabric to remove natural oils.
  2. Dyeing: Submerging the fabric in eco-friendly dyes that bond with the cotton fibers.
  3. Finishing: Setting the color through heat and chemical processes to ensure long-lasting vibrancy.

At estuna, we use sustainable dyeing techniques to maintain color depth while being environmentally responsible.

7. What Are the Printing Methods for T-shirts?

For custom and graphic designs, various printing techniques are used:

  1. Screen Printing: Best for bold, long-lasting prints.
  2. Direct-to-Garment (DTG) Printing: Used for intricate designs with multiple colors.
  3. Heat Transfer Printing: Ideal for vibrant, high-detail prints.
  4. Embroidery: For premium textured logos or patterns.

At estuna, we ensure that all prints are fade-resistant, durable, and eco-friendly, adding a stylish touch to our premium T-shirts.

8. What is the Next Process for T-shirt Production?

After dyeing, the fabric is ready for T-shirt manufacturing:

  1. Fabric Cutting: Patterns are cut according to size specifications.
  2. Sewing: Different pieces (front, back, sleeves) are stitched together using high-quality seams for durability.
  3. Quality Checking: Each T-shirt is inspected for defects to ensure premium quality.
  4. Softening & Pre-washing: To enhance the super-soft feel before packaging.

This meticulous process guarantees that estuna T-shirts live up to their reputation of being "The Most Softest Hug on Earth."


Why estuna? Premium in Every Thread.

From carefully cultivated cotton to precision-crafted garments, estuna T-shirts redefine comfort and luxury. Each step of our process is dedicated to bringing you a superior wearing experience—one that embodies our tagline:

The Most Softest Hug on Earth – Indulge in cloud-like comfort.

Premium in Every Thread – Experience unmatched quality.

A Comfort Revolution – Redefining how a T-shirt should feel.

Discover estuna today and embrace the future of premium comfort!

➡️ Shop Now at www.estuna.in