It all started back in 2002—four ambitious college students (the original 4S) sat around, chatting about a big business idea. Like all great plans, it began with "We should totally do this!" and ended with "Let’s go home first."
Fast forward years later, after navigating life, work, and probably some hair loss, the dream finally began to take shape. But something was still missing. There enters the fifth S—the wise, experienced guide (basically, the Guru of the team). With this, estuna was born!
What makes us strong? Our own manufacturing unit, cranking out 5,000 T-shirts a day (yes, we make clothes, not just dreams). Two of us bring over 20 years of fashion experience (we know style better than your Instagram feed), while the other two have solid IT and faculty backgrounds(ensuring we don’t just look good but think smart too).
At estuna, our name blends “Est” (a guiding star) and “Tuna” (a resilient cactus), symbolizing a bright future rooted in sustainability.
Our sea lion logo represents strength and grace, thriving in harmony with nature. We’re not lions in the jungle—we’re sea lions, navigating the world with balance and agility.
Guided by the 5S—five minds with a shared vision—we create eco-friendly, stylish, and durable pieces. At estuna, we promise comfort, sustainability, and love in every thread.