It all started in 2002—four ambitious college students (the original 4S) sat around dreaming big. Like all great ideas, it began with “We should totally do this!” and ended with “Let’s go home first.” Years later, after navigating life, work and some inevitable hair loss, the dream finally began to take shape. But something was still missing—the fifth S, the wise, experienced guide (our team’s Guru). With this addition, estuna was born! What makes us strong? Our own manufacturing unit, producing 5,000 T-shirts a day. Two of our founders bring over 20 years of fashion experience, while the other two have solid IT and academic backgrounds, combining style with smart thinking. At estuna, our name blends “est” (a guiding star) and “tuna” (a resilient cactus), symbolizing a bright, sustainable future. Our sea lion logo represents strength, grace and harmony with nature—we navigate the world like sea lions, with balance and agility. Guided by the 5S philosophy, we create eco-friendly, stylish and durable pieces, ensuring comfort, sustainability and love in every thread.