ENGINEERED FOR COMFORT
estuna
Wear the Love
The Softest Hug on Earth.
Premium in Every Thread.
A Comfort Revolution.
Explore Collection
Who We Are
estuna is a premium fashion brand owned and marketed by Shasti Global Traders, proudly backed by the world-class manufacturing excellence of MSM Spermo Knit Wear, Tiruppur.
MSM Spermo Knit Wear serves as the parent manufacturing company with an integrated production capacity of 15,000 garments per day.
Together, MSM Spermo Knit Wear and Shasti Global Traders combine advanced manufacturing, decades of textile expertise, innovative product development and modern design to deliver premium knitwear with exceptional comfort, quality and durability.
Fashion is more than clothing.
It is comfort.
It is confidence.
It is everyday happiness.
Manufacturing Excellence
15,000+
Garments Per Day
25+
Years Industry Experience
40+
Years Production Expertise
100%
Quality Inspection
Behind every estuna garment stands MSM Spermo Knit Wear, one of Tiruppur's trusted knitwear manufacturers.
Our fully integrated manufacturing facility includes knitting, cutting, stitching, embroidery, printing, finishing, quality inspection and packing.
Every garment is manufactured with precision, consistency and strict quality standards.
Premium Polo T-Shirts
Round Neck T-Shirts
Oversized T-Shirts
Hoodies
Joggers
Track Pants
Trousers
Women's Wear
Kidswear
Corporate Uniforms
Our Story
2002
Four ambitious college friends dreamed of building a trusted fashion brand.
Years of Learning
Each founder built expertise in manufacturing, finance, technology and business.
The Fifth S
A mentor joined with decades of production expertise, transforming the dream into a strong business vision.
Today
Supported by MSM Spermo Knit Wear and managed by Shasti Global Traders, estuna manufactures premium knitwear with a production capacity of 15,000 garments per day.
25+
Years Fashion Experience
40+
Years Manufacturing Expertise
15,000
Garments Per Day
Growing
Across India
The Meaning of estuna
The name estuna represents purpose, resilience and hope.
est symbolizes a guiding star.
tuna symbolizes the resilient cactus.
Together they represent strength, sustainability and continuous growth.
Our Sea Lion logo represents:
- Strong
- Intelligent
- Adaptable
- Graceful
- Confident
Like the sea lion, we move forward with balance, resilience and quiet confidence.
Our 5S Philosophy
Simplicity
Clean lines and timeless design that transcends trends.
Style
Elegant aesthetics that elevate everyday wear.
Supreme Quality
Premium materials and expert craftsmanship in every piece.
Sustainability
Responsible production rooted in textile heritage.
Smile
Creating joy through comfort and confidence.
Comfort should never be a compromise.
A Love Letter from estuna
Dear You,
We believe in love at first touch.
Every estuna garment is crafted using exceptionally soft premium fabrics that feel gentle against your skin while respecting the environment.
Our fabrics are dyed using skin-friendly certified dyes, carefully selected to deliver vibrant colours, lasting durability, exceptional comfort and a soft feel for everyday wear.
We don't simply manufacture clothing.
We create hugs you can wear.
Our Promise
Exceptional Softness
100% Premium Red labeled Cotton
Superior Durability
Excellent Colour Fastness
Zero Shrinkage
Breathable Fabrics
Eco-friendly Manufacturing
Skin-friendly Materials
Long-lasting Performance
Premium Finishing
Commitment to Quality
Fabric Quality
Stitch Strength
Colour Fastness
Washing Durability
Dry Rub Resistance
Wet Rub Performance
Dimensional Stability
Shrinkage Control
Our signature Peach Finish and Silicon Wash technologies provide exceptional softness while maintaining colour, shape and comfort after repeated washing.
What Sets Us Apart
Vision & Mission
Vision
To become one of India's most trusted premium fashion brands by combining world-class manufacturing, innovative design, sustainable practices and exceptional customer experiences.
Mission
To create premium garments that combine superior comfort, exceptional quality, timeless style, sustainability and affordability while spreading happiness through fashion.
estuna
The Most Softest Hug on Earth.
Premium in Every Thread.
A Comfort Revolution.